Brand messaging for a legacy mental health company
Client
SilverCloud Health
Objective
To develop new brand messaging, as well as sales and marketing collateral, for SilverCloud’s B2B audience of health plans, employers, and healthcare providers.
Campaign
After a comprehensive audit of their current brand—including interviews with clients and stakeholders, a market analysis, and a persona analysis, we defined brand messaging that positioned SilverCloud as a global leader in mental health benefits. We then created a suite of sales and marketing collateral with the new messaging.
“I wanted to pass along that the great work you are doing on our positioning was called out to the leadership team today. That is a huge win! 🙌”
SIlverCloud Health, an on-demand virtual mental health platform, asked us to help them cultivate a fresh, exciting brand story that used their legacy status to set them apart from their competitors and resonate with and engage their target audiences of health plans, employers, and healthcare providers.
